The Social Media Revolution

The saying goes, “What happens in Vegas stays in Vegas,” but not anymore. Not with more than 500 million users wired to their Facebook accounts. It takes users only seconds to update a status, upload new photos, share video and tell the world what, where, when and how they’re doing.

Everyone remembers the infamous Tiger Woods crash story that quickly unraveled into an unfaithful husband story. What many don’t remember is the entire story broke on Twitter and Facebook long before the press. There was no time for PR gurus to spin the story and save Tiger’s career.

Ironically, it was a Twitter strategy that has helped give that career back as well. The ability for direct, personal communication with fans creates a personal authenticity traditional media simply can not portrait. I can’t help but think how badly Pete Rose, could’ve a Facebook account several decades ago.

Today, Facebook is literally shutting the door for traditional media. To reinforce this point, Socialnomics, a company focused on providing social and mobile statistics, shared some interesting information on media sources’ ability to reach the masses. According to the statistics, to reach 50 million users radio will take 38 years, television – 13 years and the Internet – 4 Years. Facebook, in comparison, added 200 Million in less than a year.

On December 30, 2010, this point was again emphasized as the world woke up to headlines proclaiming Facebook had surpassed Google for the first time as the most visited website in the United States.

“What happens in Vegas stays on Facebook!”

Do you still have doubts about Social Media’s effectiveness?

If so, let me share the Socialnomics prospective you can’t ignore:

1. Are you aware that you have witnessed the start of the media industry’s version of the industrial revolution?
2. Does your marketing plan take into account your company’s need for Social Media?
3. Is your Social Media engaging your customer or enraging your customer?
4. Have you created a Social Media plan with benchmarks for success?
5. Do you know how to measure the effectiveness (ROI) of your Social Media?

This entry was posted on Sunday, January 23rd, 2011 at 12:33 am and is filed under Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.